I really enjoyed how Pedro De Bruyckere, Paul Kirschner, and Casper Hulshof in the book Urban Myths about Learning and Education, when talking about the persistence of the learning styles myth, refer to Kurt Vonnegut’s* concept of a granfalloon. A granfalloon is a group formed based on arbitrary criteria for purposes of social identity. “Visual learners,” for instance, like to think of themselves as belonging to that category of people.
We seek to belong to granfalloons as a way to define who we are, and who we aren’t.
*I love Vonnegut, by the way. Many years back I read his entire catalog in publication order. Stunning.