Cognition and Change Management

I just finished David Rock’s Your Brain at Work, which is an interesting exploration of how our brains respond to various situations and how we can take advantage of, or at least mitigate, these reactions.

Rock’s premise is that the brain is lazy; it prefers the known to the unknown, which is why people tend to complain about how things are rather than planning for the future, which is unknown. It takes a lot more cognitive effort to think about the future because the solution space is unlimited.

Our brains either push us away from situations or they pull us toward, but pushing away is the default. The trick in change management is to frame change in a way that creates a pull toward reaction, an emotional attraction.

More to come.


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