Affective Side of Learning, Part 2

Another important point made by Patrick Lilja last week at Digital Learning Forum is that giving someone facts to persuade him or her to change his or her position may only make them entrench themselves deeper.

In other words, persuasion based only in facts doesn’t generally work against individuals who have already committed themselves to a position. Therefore, a persuasion strategy has to rely on more than facts–there has to be an affective component.

The lesson for instructional designers is that if part of the role of a given piece of instruction is to persuade, facts alone may not do the job.

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